We promise the highest professional standard for honesty, performance and behavior. We serve clients with the utmost respect and courtesy. We share knowledge and provide counsel that is intended to be a benefit.
We promise to never deceive, spam or do any action that is illegal, inappropriate or dishonest. We will always do our best.
We follow the Golden Rule: “Treat others as you would like to be treated.”
We respect your privacy. We acknowledge your business issues. We respond to inquires as quickly as possible in a courteous and friendly tone. We share knowledge and provide technical expertise, and we offer ideas and suggestions. We are available to you for as long as you have questions (about any subject we can assist you with).
We price services fairly and competitively. We believe in a reasonable rate with high value for our users. Our intention is to earn a living while helping others earn from their efforts as well. We strive to imagine how our unique combination of knowledge and inspiration can create ways for our customers to make their goals a reality.
Mission
Our mission is to provide high quality products and services that benefit our customers, partners, affiliates and visitors... This means that we want our customers to experience the best return possible from their investment in our products and services. We want every customer we serve to feel that they received more than expected.
To this end, we welcome honest feedback and suggestions from our customers and visitors.
Our objective is to provide an atmosphere where every person associated with us enjoys our offerings, benefits from counsel and profits from our support.
We are committed to be accessible and deliver prompt response, as well as easy processes. If we fail in any way to meet our promises, we will immediately take steps to rectify any issue no matter how small and provide any additional courtesy necessary to compensate our customers for any inconvenience.
History
In 1986, the business operated as a small ad agency and production company providing advertising, media planning and direct marketing to local businesses. Key services focused on writing and concepting projects, such as direct mail campaigns with envelope snipes, brochure inserts, order forms with product information and long, persuasive cover letters. We offered our expertise writing copy for direct mail campaigns, company sales brochures, salesletters, response ads for newspaper and magazines, annual reports, radio spots, video scripts, email and web site landing pages.
In 1988, the company with a growing staff of four moved to a quaint office near Deep Elum in downtown Dallas. Deep Ellum is described as the renovated warehouse district located just three blocks east of downtown Dallas. This 170 acres is known as the alternative from the "norm." It is the home of fashion-forward, trend-setting style and the birthplace for many new bands.The neighborhood has New York style lofts for the bold, and is recognized as the place to shop for unique gifts and originals. You can dine at a one-of-a-kind restaurant and then experience the vast selection of original, live music from jazz to Latin, rock, blues, or new alternative. The arts district environment suited the team's creative side and the business flourished, adding four creative professionals to staff. Initial services focused on direct marketing communications.
First Clients
The company managed projects, including hands-on tasks from copywriting to print production for such prestigious organizations as: Dallas Convention & Event Services, Dallas Symphony Orchestra, Pilgrim’s Pride, Sage Group, Sunshine Mining Company, Michael’s MJ Design, Crow Design Centers, Tri City Hospital, Children’s Apparel Services, Grand Prairie State Bank, Holiday Inn and Allied Marketing Group.
The team applied their own innovative direct response strategies to direct mail campaigns and brochures for mail order and catalogs, which resulted in exceptional response rates in the 6-11% range at a time when 2% was the norm.In 1995, the company dropped the name Copywriters, which seemed to reflect more of a freelance copywriter feel, and moved the business to North Dallas, and maintained the original name of Marketing Department.
Success
Marketing Department, our parent company, created a program and executed marketing strategies that increased marketing share 2% in a competitive marketplace. We applied awardwinning creative together with proven direct response strategies and consistently accelerated revenue and profit growth through combined expertise in design, marketing, management and communications.
In the year 2002, Marketing Department moved into software development with a browser-based website and store that could be installed quickly. Other technology products we now offer include My Ideal Friend. |
