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Viral Marketing

Viral marketing refers to a strategy that encourages people to pass on a message to others, creating exponential growth based on the message's exposure and influence.

One of the alluring benefits of email marketing is the potential for sales and branding messages to “turn viral.” What this means is that people start passing the messages on to friends just because they find it of value.

For this to happen, you, the creator of the message, must provide value.

You want an easy, spam-free way to use email for marketing and promotions...

and also to persuade friends to pass your message along.

MyIdealFriend.com is the solution.

 


Viral Marketing Strategies

Viral marketing strategies refer to any marketing technique that encourages web site users, email and cell phone users to pass on a message to others, creating an exponential growth based on the message's increased exposure and influence of the sender.

Viral Marketing is extremely attractive to business, because it can deliver astounding rewards in a relatively short period of time.

Advertising and marketing budgets no longer stretch as far as they used to, and the perceived savings from using viral web promotion techniques are too attractive to ignore, especially in today's economy.

The goal of viral marketers is to invite contacts to join their mailing list who have or might have a high social networking potential or who are interested in the same subject, the same objective or the same type of products and services. Next, you create viral messages with links to your product offer, landing page or shopping cart. Resulting sales are the first reward, and the opportunity to do the same is the reward that all your contacts have, which in turn builds your contact list exponentially. This gives you more contacts to send your message to, and so it becomes your second reward.

Viral email marketing rewards participants
According to wikipedia, viral marketing and viral advertising are the buzzwords that refer to certain marketing techniques. The heart of the strategy is to call upon pre-existing social networks, friends and business contacts, to produce increases in brand awareness or to achieve other marketing objectives such as product sales.

My Ideal Friend Concept Built on Viral Marketing Strategies

The added benefit is that you market products through a circle of influence, while giving a community of friends who are like-minded individuals, the opportunity to do the same. The friend concept takes community to a new level where contacts who are the "hubs" of their own contact list are most influential with their own contacts. These alpha members are rewarded for viral advertising purposes through the friend concept.

The key to viral marketing strategies is to encourage current and potential new members of your email list to tell others about the company's products and services, and in turn to encourage those others to tell even more others.

When successful, the friend concept creates an exponentially growing network of potential buyers and greatly enriches participants. Examples of this concept at work include Amway and Mary Kay Cosmetics among many others.

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